Product thinker

Available for work

Bridging UX and Product Strategy

Helping teams move from complexity → clarity through human-centered product experiences.

Successful products aren’t just designed, they’re built with users at the center

Product thinker

Available for work

Bridging UX and Product Strategy

Helping teams move from complexity → clarity through human-centered product experiences.

Successful products aren’t just designed, they’re built with users at the center

Product thinker

Available for work

Bridging UX and Product Strategy

Helping teams move from complexity → clarity through human-centered product experiences.

Successful products aren’t just designed, they’re built with users at the center

My Story (So Far)

My work started by fixing broken websites and debating the exact placement of a single microcopy line. Somewhere between wireframes and sprint reviews, I realized I wasn’t actually obsessed with pixels, I was hooked on the product decisions that make those pixels matter

Today I work where UX meets product strategy. I run pragmatic audits, map workflows into experiments we can test, and translate roadmaps into engineering‑ready work. Years of designing and shipping under tight constraints taught me how to bridge creative ambition with technical reality, and that thread still runs through everything I do

Most of my work lives in fintech, SaaS, and enterprise IT, complex environments where value hides inside friction. I focus on finding the smallest change that moves a key metric, turning ambiguous ideas into clear priorities, and keeping the first sprints actually shipping. I don’t wear the “Product Manager” title, but I live the mindset: define the roadmap, make the trade‑offs, and keep momentum alive from insight to release

Things I Do (And Enjoy Doing)

Product Design

I design experiences that make complexity feel simple, aligning business goals with user intuition to create products that feel purposeful, and built to perform

User research

Accessibility

Visual design

Product Design

I design experiences that make complexity feel simple, aligning business goals with user intuition to create products that feel purposeful, and built to perform

User research

Accessibility

Visual design

Product Design

I design experiences that make complexity feel simple, aligning business goals with user intuition to create products that feel purposeful, and built to perform

User research

Accessibility

Visual design

Product Strategy

Turning vague goals into actionable roadmaps. I help teams decide what matters next, balancing ambition with what can actually ship

Discovery

Prioritization

Roadmaps

Product Strategy

Turning vague goals into actionable roadmaps. I help teams decide what matters next, balancing ambition with what can actually ship

Discovery

Prioritization

Roadmaps

Product Strategy

Turning vague goals into actionable roadmaps. I help teams decide what matters next, balancing ambition with what can actually ship

Discovery

Prioritization

Roadmaps

UX Audits

Quick diagnostic reviews that uncover friction, inconsistencies, and missed opportunities

Heuristic Analysis

User Flows

Conversion Analysis

UX Audits

Quick diagnostic reviews that uncover friction, inconsistencies, and missed opportunities

Heuristic Analysis

User Flows

Conversion Analysis

UX Audits

Quick diagnostic reviews that uncover friction, inconsistencies, and missed opportunities

Heuristic Analysis

User Flows

Conversion Analysis

Marketing & Growth

Content and campaigns that align with product goals. I’ve written landing pages, social posts, and full site copy that convert (not just sound nice)

Copywriting

SEO

Social media

Marketing & Growth

Content and campaigns that align with product goals. I’ve written landing pages, social posts, and full site copy that convert (not just sound nice)

Copywriting

SEO

Social media

Marketing & Growth

Content and campaigns that align with product goals. I’ve written landing pages, social posts, and full site copy that convert (not just sound nice)

Copywriting

SEO

Social media

Web Dev

Manage full website lifecycles, from UX revamps to CMS handoffs. Each build aims to reduce friction and keep brand + usability aligned

Web Strategy

Analytics

UX Revamp

Web Dev

Manage full website lifecycles, from UX revamps to CMS handoffs. Each build aims to reduce friction and keep brand + usability aligned

Web Strategy

Analytics

UX Revamp

Web Dev

Manage full website lifecycles, from UX revamps to CMS handoffs. Each build aims to reduce friction and keep brand + usability aligned

Web Strategy

Analytics

UX Revamp

Proud to have worked with

Wizard Group
Client Logo
Jordan IOTAI Logo
Agile Jordan Logo
Usability experts Logo
Palo Alto Logo
Texas Ten Logo
Client Logo

Proud to have worked with

Wizard Group
Client Logo
Jordan IOTAI Logo
Agile Jordan Logo
Usability experts Logo
Palo Alto Logo
Texas Ten Logo
Client Logo

Proud to have worked with

Wizard Group
Client Logo
Jordan IOTAI Logo
Agile Jordan Logo
Usability experts Logo
Palo Alto Logo
Texas Ten Logo
Client Logo

Selected Work

Wizard Cyber

Wizard Group Transformation | The Wizard Cyber Revamp

  • UX/UI overhaul for 6 brands

  • Improved SEO, and speed

  • Streamlined publishing flow

  • Unified visual identity

  • +45% user engagement


View project

Wizard Cyber

Wizard Group Transformation | The Wizard Cyber Revamp

  • UX/UI overhaul for 6 brands

  • Improved SEO, and speed

  • Streamlined publishing flow

  • Unified visual identity

  • +45% user engagement


View project

Wizard Cyber

Wizard Group Transformation | The Wizard Cyber Revamp

  • UX/UI overhaul for 6 brands

  • Improved SEO, and speed

  • Streamlined publishing flow

  • Unified visual identity

  • +45% user engagement


View project

Lamha cover Photo

Lamha From UX to Product Strategy

  • Led product design

  • Defined roadmap with founders

  • Built finance workflows

  • Enhanced landing conversions

  • Bridged design & tech

  • Shaped product direction


View project

Lamha cover Photo

Lamha From UX to Product Strategy

  • Led product design

  • Defined roadmap with founders

  • Built finance workflows

  • Enhanced landing conversions

  • Bridged design & tech

  • Shaped product direction


View project

Lamha cover Photo

Lamha From UX to Product Strategy

  • Led product design

  • Defined roadmap with founders

  • Built finance workflows

  • Enhanced landing conversions

  • Bridged design & tech

  • Shaped product direction


View project

SaaS platform UI/UX

Wizard One Platform Redesign

  • Moved email ops to platform

  • Led web & mobile redesign

  • Improved usability & access

  • Partnered with leadership & devs

  • Boosted efficiency, cut manual work

  • Elevated client visibility & engagement


View project

SaaS platform UI/UX

Wizard One Platform Redesign

  • Moved email ops to platform

  • Led web & mobile redesign

  • Improved usability & access

  • Partnered with leadership & devs

  • Boosted efficiency, cut manual work

  • Elevated client visibility & engagement


View project

SaaS platform UI/UX

Wizard One Platform Redesign

  • Moved email ops to platform

  • Led web & mobile redesign

  • Improved usability & access

  • Partnered with leadership & devs

  • Boosted efficiency, cut manual work

  • Elevated client visibility & engagement


View project

My Operating Principles

Icon

Move with Impact

Every decision drives measurable business growth

Icon

Move with Impact

Every decision drives measurable business growth

Icon

Move with Impact

Every decision drives measurable business growth

Think Creatively, Execute Precisely

Imagination meets structured, data-backed delivery

Think Creatively, Execute Precisely

Imagination meets structured, data-backed delivery

Think Creatively, Execute Precisely

Imagination meets structured, data-backed delivery

Clarity Over Complexity

Simplicity wins trust, design should never confuse

Clarity Over Complexity

Simplicity wins trust, design should never confuse

Clarity Over Complexity

Simplicity wins trust, design should never confuse

Aligned, Always

Every pixel serves product and user intent

Aligned, Always

Every pixel serves product and user intent

Aligned, Always

Every pixel serves product and user intent

Build Repeatable Systems

Scalable foundations beat one-off perfection

Build Repeatable Systems

Scalable foundations beat one-off perfection

Build Repeatable Systems

Scalable foundations beat one-off perfection

Keep Evolving

Growth comes from curiosity, feedback, and iteration

Keep Evolving

Growth comes from curiosity, feedback, and iteration

Keep Evolving

Growth comes from curiosity, feedback, and iteration

Let’s make your product actually work better.

Work With Me

Available Now

Accepting New Projects

Perfect for startups, founders, or small teams with one-off projects.

$

/Fixed-price

Include

  • UX & UI design from brief to handoff

  • Design systems & Figma setup

  • Landing pages, ecommerce, websites, or SaaS UX

  • 1-month post-launch support

  • SEO & content integration (if needed)

  • Quick iteration cycles

Available Now

Accepting New Projects

Perfect for startups, founders, or small teams with one-off projects.

$

/Fixed-price

Include

  • UX & UI design from brief to handoff

  • Design systems & Figma setup

  • Landing pages, ecommerce, websites, or SaaS UX

  • 1-month post-launch support

  • SEO & content integration (if needed)

  • Quick iteration cycles

Available Now

Accepting New Projects

Perfect for startups, founders, or small teams with one-off projects.

$

/Fixed-price

Include

  • UX & UI design from brief to handoff

  • Design systems & Figma setup

  • Landing pages, ecommerce, websites, or SaaS UX

  • 1-month post-launch support

  • SEO & content integration (if needed)

  • Quick iteration cycles

Limited Slots

Ongoing Partnership

Ideal for teams needing continuous UX & product design.

$

/Per month

Include

  • Flat monthly rate, no surprises

  • Unlimited design requests

  • Product discovery & research

  • Bi-weekly progress updates

  • Feature integration and testing.

  • Direct access via Slack/Figma

  • High-impact design assets

  • Cancel anytime, no lock-ins

Limited Slots

Ongoing Partnership

Ideal for teams needing continuous UX & product design.

$

/Per month

Include

  • Flat monthly rate, no surprises

  • Unlimited design requests

  • Product discovery & research

  • Bi-weekly progress updates

  • Feature integration and testing.

  • Direct access via Slack/Figma

  • High-impact design assets

  • Cancel anytime, no lock-ins

Limited Slots

Ongoing Partnership

Ideal for teams needing continuous UX & product design.

$

/Per month

Include

  • Flat monthly rate, no surprises

  • Unlimited design requests

  • Product discovery & research

  • Bi-weekly progress updates

  • Feature integration and testing.

  • Direct access via Slack/Figma

  • High-impact design assets

  • Cancel anytime, no lock-ins

Hire Me (Long-Term Role)

Open to full-time or fractional product roles.

I partner with teams that value clarity, momentum, and measurable outcomes.

Include

  • Product design from vision to launch

  • Product discovery & vision refinement

  • Marketing & web management

  • Cross-discipline flexibility for startups

  • Process optimization & documentation

  • Agile collaboration

  • Hands-on contribution + strategy

  • UX/UI audits & experience optimization

Custom pricing plan

Designed for businesses with unique requirements, our custom pricing plan offers flexibility and scalability.

Include

  • Scalable features for future growth.

  • Tailored design and development to fit your needs.

  • Post-launch support and training included.

  • Advanced integrations for unique functionality.

  • Flexible timelines based your goals.

  • integrations for unique functionality.

Hire Me (Long-Term Role)

Open to full-time or fractional product roles.

I partner with teams that value clarity, momentum, and measurable outcomes.

Include

  • Product design from vision to launch

  • Product discovery & vision refinement

  • Marketing & web management

  • Cross-discipline flexibility for startups

  • Process optimization & documentation

  • Agile collaboration

  • Hands-on contribution + strategy

  • UX/UI audits & experience optimization

Feedback from some amazing people I’ve worked and built with

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